The Story of the Name
We draw our words from our values, our homeland, our way of working and our fields of practice. How beautiful and vast is the horizon in God’s dominion, when the eye roams the reaches of the sky and the ends of the earth; and on the horizon the day arrives and matters become clear, as in the words of the Almighty: “And he has already seen him in the clear horizon.”
Ease is what God wills for His servants: “Allah intends for you ease and does not intend for you hardship.” It is what everyone seeks, so as to reach their ends with the least hardship, in ease and gentleness; and the Prophet (peace be upon him) said: “You are a nation for whom ease is intended.” Among the meanings of yusr are also prosperity and abundance.
And we are proud of our homeland: it is home and dwelling, and we contribute to its growth, its leadership and the realization of its vision. It has a right over us and a favor upon us, and love for it is a matter of faith, humanity and nature. From here we drew our words: professionalism and expertise through which we elevate both the work and the client, so that the client obtains their rights, achieves their goals and contributes with ease to building the nation.